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Unique Signs For Marketing: Out-Of-The-Box Business Signs

When you look at commercial signage, you find that many of them look the same. They're crafted from the same materials, they use much of the same lighting, and they all kind of run together. I decided that there had to be a better way to market a business. That's when I started looking into how to do custom signs made from things like hand-crafted metal, reclaimed wood, and similar types of materials. I created this site to share my signage and marketing tips that I've learned in the hopes that other business owners will see how easy it is to step outside the box.


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Unique Signs For Marketing: Out-Of-The-Box Business Signs

Is Now The Time To Update Your Neon Sign Lighting?

by Jordan Lopez

Neon lighting was a popular choice for signs in the past, but many businesses are now switching to other types of lighting. There are several reasons for making the change, including the energy savings. If your business is still using neon lighting for the signs, here is what you need to know about sign light retrofitting:

Why Switch from Neon Lighting?

Neon lighting is an outdated method of lighting signs. The lighting is inefficient and can lead to increased operating costs. Not only will your business's energy bills be higher due to powering the lighting, but it is expensive to replace and maintain the lighting.

By contrast, newer lighting, such as LED lighting, is far more energy efficient and easier to maintain. Most newer lighting methods are also better for the environment and could possibly net a tax rebate for making a positive change. The lighting is even more aesthetically pleasing.

Depending on the newer lighting you select, there is also the possibility that the lighting offers better distribution of the light. As a result, your sign is lit better and people are not overwhelmed with glaring lights centralized in one location.

What Should You Remember When Retrofitting the Lighting?

Regardless of the type of lighting you plan to upgrade to, you need to start by assessing your current needs. For instance, you need to decide whether your sole focus is energy savings or installation problems. You should also consider the future. How long do you expect the lighting to last? Will you be making design changes to your sign in the future?

Once you have determined your needs, you can assess the various types of lighting that are available. You can use your list of needs to determine which lighting is best for your signage.

After determining the type of lighting, you need to work with the retrofitting company to determine the best design to implement the new lighting. For instance, if you opt for LED lighting, you have to decide if you want each letter and design element lit individually or a large LED board be affixed to the back of the sign? Both options have benefits, which you should consider before making a decision.

Consult with a sign retrofitting company to learn more about updating the lighting for your business's signs. You can find out which options fit within your budget and determine which will be more fitting for your business.