When you look at commercial signage, you find that many of them look the same. They're crafted from the same materials, they use much of the same lighting, and they all kind of run together. I decided that there had to be a better way to market a business. That's when I started looking into how to do custom signs made from things like hand-crafted metal, reclaimed wood, and similar types of materials. I created this site to share my signage and marketing tips that I've learned in the hopes that other business owners will see how easy it is to step outside the box.
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Feather flags are becoming a popular way to draw attention to your business. That's because these small and easy to erect signs are eye catching without taking up a lot of space, which works well for businesses that don't have a lot of sidewalk space at their advertising disposal. Like any sign, feather flags are an investment in your business. The following tips can help ensure your flags can stay in service for as long as possible.
Tip #1: Bring the flags in nightly
It's a good idea to bring the flags in each night at the close of business. Not only will this cut down on weathering and the usual wear and tear, it also protects the flags from would-be vandals and thieves. You can purchase special hollow stakes that are permanently installed in the ground. Your feather flag then slips inside of these stakes easily. If your flag has a hollow post, you may be able to use a standard stake. In this case, your flag will slip over the top of the stake. Just make sure to notify the landscaping crew of the location of these stakes so they don't damage their equipment by mowing over them.
Tip #2: Avoid displaying near damaging items
Finding the perfect place to display your flags is also important. Avoid placing feather flags near any sharp or rough objects that could damage the fabric. You should also look upward. If there are power lines or other overhead structures directly overhead, then consider offsetting the flags slightly so that dripping water or droppings from perching birds won't land directly on your flag. Further, place flags a distance from sidewalks, so passers-by aren't tempted to touch the flags, as well as a short distance from parking spots so that exhaust doesn't stain the flags.
Tip #3: Wash the flags regularly
How you clean your feather flag depends on the materials. All feather flags are water-safe, so you can simply wash them in a solution of water and mild soap by hand if they become dirty. Some feather flags are machine washable, as well, but you need to check with the sign company first to ensure this is the case. If you have a machine-washable flag, opt to use the gentle cycle with a mild detergent. Do not place feather flags in the dryer, though. Most contain nylon fabrics, which can melt in the high heat of a dryer. Instead, air dry your feather flag.
For more help, work with a sign company that offers feather flag signs.
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