When you look at commercial signage, you find that many of them look the same. They're crafted from the same materials, they use much of the same lighting, and they all kind of run together. I decided that there had to be a better way to market a business. That's when I started looking into how to do custom signs made from things like hand-crafted metal, reclaimed wood, and similar types of materials. I created this site to share my signage and marketing tips that I've learned in the hopes that other business owners will see how easy it is to step outside the box.
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An outdoor sign can be your business's most cost-effective form of advertising. However, business owners often neglect to fully maximize this part of their enterprise, which can lead to some serious consequences.
Ensure You Have The Proper Equipment To Secure Any Temporary Signs
Temporary signs are commonly used to advertise sales and other special events for your business. Banners are a common option for advertising these events. However, some business owners will fail to properly secure these signs. As a result, a strong gust of wind can damage the sign or cause it to completely come loose. In addition to having a heavy object to serve as the sign's anchor, it should also be solid as this will reduce the amount of wind that is able to reach the sign. Individuals will often make the mistake of attaching these signs to chain link fences or other fairly open surfaces, and these will provide little protection against strong winds. Also, you must also make sure that the fasteners are strong enough to stay in place if a strong gust of wind catches the sign.
Use Renewable Power For Illuminated Outdoor Signs
Illuminated outdoor signs can be far more effective as they will allow individuals to clearly see the business both during the night as well as when it is foggy, rainy or otherwise poor visibility. Renewable power is often the most cost-effective way of powering these signs. These power sources can both avoid the need to pay monthly electrical costs for the sign as well as reducing the installation of power cables or other improvements to connect the sign to the building's power.
Keep The Sign Clean And Properly Maintained
Business owners that fail to keep their signs properly maintained can be giving a poor impression to potential customers. In particular, business owners will often fail to replace bulbs that fail or clean the exterior of the sign. Both of these issues can lead to the appearance of the sign deteriorating. In some instances, the sign may be in poor enough condition to cause potential customers to assume the business has closed.
Always Take Protective Care When Major Storms Approach
Strong storms can be one of the leading causes of extensive sign damage or failure. If your business has portable signs, you should make sure that they are moved to a safe location before these storms arrive. In addition to traditional thunderstorms, you should also take this precaution during intense winter storms as they can have extremely high winds.
Contact a company, like Apogee Signs, for more help.
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